Découvrez le livre de 176 pages "The Creative Process Illustrated: How Advertising's Big Ideas Are Born" de Glenn Griffin, à paraître en août prochain.
«Most design books capture the results of good ideas, but very few capture the idea-generation process in way that can inspire fresh thinking and better work. This book represents a rare and remarkable look into the creative process of the top minds in advertising, and answers the question, "How are big ideas born"».
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