Découvrez le livre de 256 pages "Designer's Guide to Marketing and Pricing, How to Win Clients and What to Charge Them" de Ilise Benun et Peleg Top, paru en juin 2008.
«The Designers Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project».
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