Découvrez le livre de 392 pages "Talent Is Not Enough: Business Secrets For Designers" de Shel Perkins, paru en novembre 2004.
«Everything designers need--besides talent!--to turn their artistic success into business success! As a former operations director for several large design firms (Clement Mok, among them), Shel Perkins is intimately familiar with both the art and business sides of the design world. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. Filled with real-world examples of the sound business practices and planning that are key to graphic, Web, and industrial designers' success!».
Living in USA, please use this LINK to buy this book.
Living in Canada, please use this LINK to buy this book.